How to Use HG Data in Facebook for Advanced B2B Campaign Targeting

Presented by

John Connell, Executive Vice President, Digital, HG Data & Grace Armstrong, Account Director, Data Partnerships, LiveRamp

About this talk

Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B marketer, your focus must be narrow and precise to reach the Facebook users that matter for your campaign objectives. Through a partnership between HG Data and LiveRamp, you can now use HG Data Audience segments to target your ads to the most relevant audience on Facebook in just a few quick steps. In this webcast, you’ll learn: - How tech installation data and other company insights help you target the right B2B audience for your Facebook advertising campaign - How other companies have used HG Data Audience segments to target more precisely and generate extraordinary results - How to activate HG Data Audience segments for Facebook using LiveRamp Register for our webinar today to see how the right data and tools can help you precisely target your B2B advertising campaigns on Facebook so you can achieve impactful results.

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This channel will show you how you can leverage comprehensive technographics from HG Data to improve the way you segment markets, refine messages and offers, direct ABM (account-based marketing) initiatives, and feed business intelligence systems for optimal results. HG Data is the best-in-class leader for technology installation information in the world. Today, leading B2B technology providers – from Fortune 500 to fast-growing start-ups – rely on technographic insights from HG Data to achieve better results from their marketing and sales programs.