How to Drive More Revenue Faster Using the Magic Triangle of IT Intelligence

Presented by

Scott Smyth, Vice President, Sales, HG Data | Justin Kitagawa, Director of Product Marketing & Operations, HG Data

About this talk

When you can see what your accounts spend on IT, what technologies they have installed, and when their contracts are up for renewal, you’re in a much better position to add value to your prospects and deliver more revenue for your company. Every day, successful sales teams are using the Magic Triangle of IT intelligence to target their accounts when they’re most ready to buy. In this webcast, you’ll learn why IT Spend, Installed Technologies, and Contract IT data (the three components of the Magic Triangle) are crucial to growing your wallet share. We’ll explain how: • Deep spend insights drive sales via the targeting of top spending accounts • Knowledge of your customers installed technology base can help you better plan, target and compete • Sales cycles are shortened and win rates increased with actionable intelligence on customer contracts Register for this webinar today and learn how to leverage the Magic Triangle of IT intelligence to gain an unfair advantage and increase your win rate!

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This channel will show you how you can leverage comprehensive technographics from HG Data to improve the way you segment markets, refine messages and offers, direct ABM (account-based marketing) initiatives, and feed business intelligence systems for optimal results. HG Data is the best-in-class leader for technology installation information in the world. Today, leading B2B technology providers – from Fortune 500 to fast-growing start-ups – rely on technographic insights from HG Data to achieve better results from their marketing and sales programs.