How EQ Not IQ, Is The Real Key To Sales Success

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Presented by

Cian McLoughlin

About this talk

Most traditional sales training fails to recognise how human beings actually make decisions; •by searching for emotional connection, •by worrying about how the decision will personally impact us and most of all, •by using our limbic (feeling) brains to decide and our rational (thinking) brains to justify the decision we’ve already made. In this webinar we’ll explore how selling with EQ, not just IQ, can profoundly impact your sales success in 2017. We’ll look at how moving away from the “show-up and throw up” form of sales presentations, towards a more authentic and empathetic sales style, can transform the connection you create with your customers and prospects.

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