How to Create a Value Proposition that SELLS

Presented by

Lisa Dennis, President, Knowledgence Associates

About this talk

With today’s sophisticated and well-informed buyers, the “standard” value proposition just doesn’t cut it anymore. That, coupled with increasing competition, makes communicating the uniqueness of your offer and what truly differentiates you from all the other available alternatives very challenging. Learn how to create a buyer-focused message that SELLS.

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