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Opportunities vs. Problems: How to Apply the Yin and Yang of Successful Selling

In selling, is it better to accentuate the negative or the positive? Short answer: it depends. Different people react differently to how they perceive the decision—and sales pros who know the difference can pump up their win rate and avoid leaving money on the table.
Recorded Jun 7 2017 32 mins
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Presented by
Jack Malcolm
Presentation preview: Opportunities vs. Problems: How to Apply the Yin and Yang of Successful Selling

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  • Title: Opportunities vs. Problems: How to Apply the Yin and Yang of Successful Selling
  • Live at: Jun 7 2017 9:00 pm
  • Presented by: Jack Malcolm
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