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Attract Buyers Like a Magnet with these Sales Strategies

To reach today’s modern buyer, sellers need a mashup of inbound and outbound sales activities. Barb Giamanco will share 7 strategies for using social channels and creative outbound approaches to peak buyer’s interest, attracting them to your salespeople like a magnet. That’s the path to generating more leads and sales conversations!
Recorded Sep 6 2017 43 mins
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Presented by
Barbara Giamanco, Sales and Social Selling Advisor
Presentation preview: Attract Buyers Like a Magnet with these Sales Strategies

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     In this webinar, your sales teams will learn why executives screen and test salespeople and how they can prepare for those critical initial meetings with client executives.

    The webinar is based on 10 years of empirical research with more than 500 global CXO-level executives that revealed why some salespeople gain trusted advisor status while others get the ejector seat.

    In addition, we’ll explore what senior executives told us about their relationships with professional salespeople, including how they should align with the relevant executive in the client organization to win those critical key deals.

    Most importantly, you will learn the important steps your sales teams should take to become trusted advisors of C-Suite executives

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    1.      Develop an understanding of the screening processes that executives use to test salespeople

    2.      Approach executives so as to circumvent the inevitable roadblocks, using proven techniques

    3.      Become perceived as a credible resource to executives, based on your understanding of their key business executives 

    4.      Ultimately become perceived as a trusted advisor to senior executives in the client organization
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    3. “Do this, not that” in your emails and voicemails
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    •Methods to Increase the positive factors that boost revenue, profit
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    2. What role can/should AI play in marketing?
    3. How do companies use intelligence to allow marketers to get back to marketing, being brilliant and creative? So you aren’t just caught up in analyzing data.
    4. What is the threat of AI to marketing jobs? (hint: AI can actually reduce the need for IT support, so that IT can focus on higher value work)
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    Many salespeople think they have become a trusted advisor of senior client executives. However, a key question you should ask yourself is: What has the client executive done for you to demonstrate that they perceive you as a trusted advisor?

    Why do executives test and screen salespeople? How can salespeople circumvent that process and develop trusted advisor level relationships with those executives?

    Based on 10 years of empirical research with more than 500 global CXO-level executives who were asked about their relationships with professional salespeople, we’ll reveal why some salespeople gain trusted advisor status while others get the ejector seat.
    In addition, we’ll explore what senior executives told us about their relationships with professional salespeople, including how they should align with the relevant executive in the client organization to win those critical key deals.

    Most importantly, you will learn the important steps you should take to become trusted advisors of C-Suite executives

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    1.Circumvent the inevitable roadblocks, using proven techniques and strategies
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    3.Develop provocative questions to pose to senior executives, so as to magnify your value
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    • Skills
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  • Live at: Sep 6 2017 5:00 pm
  • Presented by: Barbara Giamanco, Sales and Social Selling Advisor
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