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Personalizing a Value Proposition for a Key Executive

A one-size-fits all value proposition fits no one. Learn how to take your value proposition and tailor it from the buyer’s point-of-view. With multiple people involved in a typically B-to-B purchase decision, personalizing by executive can help get you on the short list and ultimately win the deal.
Recorded Nov 15 2017 39 mins
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Presented by
Lisa Dennis, President, Knowledgence Associates
Presentation preview: Personalizing a Value Proposition for a Key Executive

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  • Title: Personalizing a Value Proposition for a Key Executive
  • Live at: Nov 15 2017 9:00 pm
  • Presented by: Lisa Dennis, President, Knowledgence Associates
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