The Business Value Hierarchy:A strategic approach to cure underperformance

Presented by

Christopher Ryan, The B2B Revenue Growth Expert

About this talk

Your mission is not just to generate more awareness, leads and revenue, but also to increase the financial and brand equity value of your company. To do this, you need to rise above the noise in the marketplace and truly understand your company’s place in the customer’s widening array of expectations. Step one is to uncover the current value of your offerings to your customers and prospects (the existing state). Truth here is an absolute must. You then need to protect and enhance your marketplace value by either being a top player (perhaps “the” top player) in your value category or better yet, launching yourself into a higher-value and more profitable category. Topics include: How to find your current place on the Value Hierarchy Scale. What four value measurements to capture and track. How to identify and close your value gap. Your best options for moving up the value scale. You will learn how to: 1.Measure where you are in relation to your competition. 2.Achieve lasting competitive differentiation 3.Increase the financial and brand-equity value of your company. 4.Become a leader in your existing value category or catapult to the next category

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