The Ambassador Factor: Create Client Loyalty to Drive Sales Success

Presented by

Amy Franko, The Strategic Sales Expert

About this talk

The new sales economy has made the standard definition of “satisfaction” obsolete. To attract and grow the best customers today, we need to cultivate loyalty. This requires sellers and sales leaders who are ambassadors. Loyal clients are 3X more likely to continue buying from you; you can expand your reach at higher margins. Amy’s session reveals strategies to improve overall client loyalty and boost your sales success. You will learn: 1. What it means to sell like an ambassador 2.Key value elements that are most important to our prospects and customers 3.The differences between tables stakes (satisfaction) and differentiators (loyalty) 4.Loyalty strategies you can apply with prospects and existing clients

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