Branding and Positioning for Marketplace Leadership:Revenue Growth Series Part I

Presented by

Christopher Ryan, The B2B Revenue Growth Expert

About this talk

A clear, compelling and differentiated brand is a critical factor in the success of every market leader (company or individual). The right branding and positioning strategy can propel your growth and provide significant competitive advantage and the wrong branding strategy can make it more difficult to achieve revenue goals. In this event, part 1 of the revenue growth series, discover how to craft your messaging to accelerate revenue and command higher prices. Find out how to use artful branding to take yourself out of bidding wars and become the “obvious choice”. Understand how you can brand yourself both for today’s and future markets. Hear examples of companies that have been branding winners and losers (and the differences). We’ll cover the scenarios where you need a major brand overhaul and those where a branding tune-up is sufficient. You will understand why your brand promise is not just a clever slogan that your marketing department dreams up, but rather the foundation upon which your business is built. Last, but certainly not least, we will discuss how your branding and positioning can be used as a key asset to achieve profitable revenue and grow the value of your company. You will learn: 1.Which branding elements contribute to greater revenue. 2.How to successfully out-brand a larger competitor. 3.The six major principles that separate great brands from mediocre brands. What you can start doing today - to get your branding and positioning on track.

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