Value Proposition Masterclass: Live Value Prop Makeovers - Tips &Tricks

Presented by

Lisa Dennis, The Buyer-Focused Value Propositions Expert

About this talk

The pressure of deadlines, lead generation goals, and content creation can make refining a value proposition hard to fit in. Sometimes you just need to do a quick makeover to help narrow in on key targets or tweak to increase engagement. We will kick off Session 1 of the Value Proposition Masterclass by focusing on some tips and tricks to help you reboot your existing value prop to be more buyer-focused. We will look at some real value props sent in by BrightTalk Sales Expert Channel members and do some “live” makeovers to show you how to move closer to the buyer with language and focus adjustments. You will learn: 1.How to quickly diagnose the health of your value prop 2.Quickly identify the inputs necessary to design buyer-focus messaging from the start 3.How to use internal and external stakeholders to gather buyer language 4.How to avoid “me too” value points

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