Using LinkedIn to Drive Lead Gen (ScaledUp Ep. 4)

Presented by

Lloyd Yip, The Startup Sales Expert

About this talk

Linkedin is the most powerful, yet under-utilized channel for business development out there. If you are in B2B, your clients are on LinkedIn, so why not capitalize on it? In this session, we’ll discuss how to leverage LinkedIn so you can build your brand and generate more pipeline for your business. Long gone will be the days where LinkedIn is just an online resume You Will Learn: 1.How LinkedIn differs from other channels 2.Using LinkedIn to identify your ideal clients 3.A step by step process for building an outbound prospecting process on LinkedIn 4.BONUS: How to become a thought leader on LinkedIn to drive pipeline

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