Engaging Prospects Across Platforms

Where Are Your Prospects? You need to meet your prospects where they are. That might be at a trade show or event, their office, the phone, via email or text, or on social media. Meeting them where they improve the customer experience. So many decision makers are on LinkedIn and other social platforms that salespeople today must be experts at social selling. Build Brand Awareness You want your company and sales reps to be in the path of your prospects when they need you. That means you need to use all the tools available. But, it’s hard to know where, especially on social media, it’s worth having salespeople spend their time. Sales Coaching Are your salespeople using the right platforms? Sales development is getting harder, so it’s critical to ensure sales productivity to fill the pipeline. It is possible that your prospects may be using platforms that your sales reps are not currently using for business. So, what do we do? You will take away new ideas for: Sales and marketing alignment to engage prospects across platforms How to coach your sales reps to use multiple platforms effectively What will engage your prospects on each platform