You Can’t Win If You Can’t Connect: Sales Strategies to Engage Modern B2B Buyers

Presented by

Barbara Giamanco, The Strategic Social Selling Expert

About this talk

Sales opportunities are often lost in that first prospecting phone call, sales email or social media interaction. Why? Because sellers make it all about them. Engaging in social and digital selling strategies are a waste of time if you don’t engage your prospects with relevance, and at the RIGHT time and with the RIGHT message. You will learn: 1.Multi-channel strategies for engaging buyers on their turf – social, digital, email, phone. 2.Why HOW you sell is MORE important than what you sell. 3.A fact-finding process that turns information into business insights prospects care about. 4.The sales messages buyers DO NOT ignore. 5.How asking the right questions and listening to the answers moves deals forward.

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