Marketing & Sales Pipeline Strategies: Threats and Opportunities

Presented by

Christopher Ryan, The B2B Revenue Growth Expert

About this talk

Companies of all sizes thrive or simply survive, based on their ability to develop a strong, consistent and repeatable pipeline. According to CSO Insights, 67% of CEOs polled stated that their #1 goal is acquiring new customers. Experts Jim Hale and Chris Ryan will share their top strategies used to accelerate pipeline growth at some of the most dynamic U.S. and international companies. In this dynamic and fast-paced presentation, you will learn the threats on both the marketing and sales sides, that can prevent pipeline growth and also discover the best opportunities you have to stop revenue leakage and get on a solid growth path. Ryan and guest expert Hale will discuss important topics like: how to ensure that your pipeline numbers are accurate; why too much technology and processes can hurt you; why your messaging can be even more important than sales skills; how marketing and sales can work together synergistically to boost revenue faster; and why an account-based marketing (ABM) program may be your best bet for selling larger deals. Specific examples will be provided of companies that used these strategies to go from low-growth to high-growth. You will learn: 1.What you need to fix now to get your pipeline in order. 2.The danger signals that your pipeline is in trouble. 3.How to use opportunity assessments to improve pipeline accuracy. Why marketing plays a big role in sales pipeline growth.

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