Tool or Fool: Why Sales Technology is NOT a magic bullet.

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Presented by

Melissa Madian, The Sales Experience Expert

About this talk

There are SO MANY sales technologies out there, all claiming to solve the sales productivity challenge; but putting a piece of technology in place is only part of the solution. This session will cover how to set up a process that technology can support and enhance, instead of hinder. You will learn: 1. How to make sense of the sales technology stack in your organization. 2. How the sales tech stack can be leveraged in an efficient manner to optimize your sales team’s performance. 3. Things to consider when putting sales technology in place to maximize your investment and enable your sales team
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