Create A Culture of Business Acumen for Large Account Sellers

Presented by

Barbara Weaver Smith, The Large Account Sales Expert

About this talk

Part #12 in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations. The most successful large account sellers have a kind of secret sauce that’s very hard to come by. In fact, it undergirds almost everything I’ve discussed throughout this series. I’m calling it “business acumen” or “business sense.” It’s a general awareness of how companies make money, what’s going on in the commercial world, how their products and services work in many different environments and industries, what’s new and what’s on the horizon in many different fields. This webinar is about how you can foster that kind of attitude and curiosity in the sales culture of your company. You will learn: 1. How to grow a sales team of specialists and generalists 2. Lead your team in “looking around.” 3. How to involve your company leaders in a business acumen culture. 4. Sales training activities to develop insightful large account sales execs. 5. Series summary

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