How to Build an Unstoppable Revenue Machine for 2020

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Presented by

Christopher Ryan, The B2B Revenue Growth Expert

About this talk

2020 is fast approaching and there are effective actions you can take to ensure a better upcoming revenue year. In this presentation, revenue growth expert Christopher Ryan shares proven strategies and best practices for building a foundation for marketing and sales success. Specifically, seven revenue dynamics will be covered, including how to assess where you are at on the revenue growth path. Addressing any one of these dynamics can improve your revenue results, optimizing all seven can catapult your results, and give you great competitive advantage. Ryan will discuss the lead-to-revenue (L2R) model which consists of all the processes, tools, and people involved in each stage of the buyer’s journey, from initial awareness to close of the business. This L2R model may need a tune-up or an overhaul and the theme of this event is that what got you here may not get you there. To have a better year, we need to take a close look at our existing marketing and sales processes, and then work to improve where necessary to build a foundation for future success. Examples will be shared of companies that have taken these revenue growth steps and achieved great success. You will learn how to: 1. Quickly determine your place on the revenue growth curve. 2. Evaluate the level of alignment between your marketing and sales organizations. 3. Test and improve your branding and positioning relative to the competition. 4. Discover and plug any sources of revenue leakage. 5. Build a framework that supports consistent revenue growth.

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