Spend a day in the life of top sellers or business developers, and you’ll likely find a common theme. They invest their time in the right prospects, clients, and sales activities. Your sales productivity becomes even more important in professional services, where you’re balancing business development with client delivery.
How do you determine which prospects, clients, and sales activities to invest in? What will move your book of business, practice, or sales territory forward most quickly? Having the right sales plan will get you there.
In this session, you’ll learn:
1.The sales plan elements you need to focus on that will grow your book of business, sales territory, or practice.
2.How to successfully choose verticals and become known (Even if you work within a defined territory or practice.)
3.The activities that will keep your sales plan from gathering digital dust.