Four Tips for “New Decade” Sales Messaging

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Presented by

Lisa Dennis, The Buyer-Focused Value Propositions Expert

About this talk

A new year is always a whirlwind of activity. You’re sizing up last year’s sales results, while at the same time building marketing and sales programs for the current year. But this year is 2020. A new decade. That’s a big thing. So working on a kickstart for the a new year isn’t enough. You need to think even BIGGER. Now is a great opportunity to look beyond this year and to think about a bigger, more impactful message. Yes – this year’s targets and revenue numbers are insane – and you have to be focused on demand generation and closing deals. BUT with a message that may not resonate in this new period we are in, will you be missing opportunities? So, what do you need to do to upgrade your sales messaging for a new decade? You will learn: 1.Conducting a value proposition audit 2.How to “mirror test” your key messages 3.Checking in with your personas for 2020 4.Translating marketing language into sales conversations

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