In professional services, earning higher value engagements is the fast path to growing your book of business.
But most firms don’t have a consistent methodology that focuses on how to sell these types of engagements.
This talk will help you change that. Amy Franko’s Strategic Selling Framework is a 4-part methodology designed for those who sell expertise or complex solutions. She works with organizations in professional services, technology, and insurance to help them accelerate sales growth.
With the Strategic Selling Framework, you’ll create higher quality opportunities in your pipeline, work with top clients, and ultimately create more growth in your firm and book of business.
You will learn:
1.The Strategic Selling Framework to identify and close high-value engagements: Intelligence, Relationships, Propose, Commit
2.Strategies to easily apply this framework and become that trusted advisor to your prospects and clients.