The Large Account Expert Series features video interviews with experts who bring actionable tips, best practices, and new ideas about business development and enterprise sales. Topics are directed at founders/owners/CEOs, sales and marketing executives, and large account salespeople of small and midsize companies that want to excel at complex deals with enterprise accounts.
My guest for this episode is Lisa Magnuson, Founder, and CEO of TOP Line Sales and author of the new book The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly.
You will learn (List 3-5 bullet points that state benefits for viewers). All presentations must be 90% educational/inspirational.
1. The most significant factors between success and failure for sales leaders today.
2. How the best sales leaders are driving big deals within their organizations.
3. One tried and tested strategy for sales leaders who want to scale their sales.
4. One tool for sellers who want to improve their effectiveness with large opportunities.
5. Where sales leaders should start to identify, develop, and close more big accounts.