Accelerating Sales Using Intent Data and Automation

Presented by

Shawn Elledge, The Lead Generation Expert

About this talk

Join us for an educational webinar on how to accelerate your sales efforts by targeting companies and contacts consuming content related to your products and services on the internet. Relevancy is the fuel behind any successful marketing strategy and sales automation is the key to scaling these tactics across your sales organization. Companies need to help their salespeople spend more time talking to prospects vs. hunting for prospects. You will learn: 1. How to target relevant companies and prospects using intent data 2. How to prepare and operationalize your data 3. Personalization and message development 4. Picking the right sales automation tools 5. Setting expectations
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