What is Sales Engagement and Should You Care?

Presented by

Darryl Praill, The Sales Engagement Expert

About this talk

Current stats indicate sales reps never contact 48% of marketing-qualified leads, only make 2-3 call attempts despite it typically taking over 9 and spend over 20% of their time doing admin work. It’s a recipe for failure and explains why so many sales development teams are moving to sales engagement platforms and leaving CRM behind in the pursuit of finally hitting their quota. So, what is a sales engagement platform, how does it differ from CRM, how does it work, what does it do, will the reps embrace it, and what do you need to know when selecting one to implement? Those are great questions. Fortunately, we’ve got answers. You will learn: 1. What is Sales Engagement and why should you care? 2. How does it fit into your current tech stack? 3. What features and functions do most have, and how does that compare to your CRM? 4. What is a cadence, and what’s the difference between a static cadence and a dynamic cadence? 5. What do you need to know before you deploy it so that you avoid the mistakes made by others?
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