How to Recession Proof Your Sales in 9 Killer Steps

The “r” word is back. We live in tenuous times, a time of uncertainty, and a time of fear. Traditional indicators of a recession no longer matter. If people think we’re in a recession and behave that way, then we are. Call it an economic downturn. Whatever you call it, discretionary spending will drop dramatically. How do you tackle an economic downturn in your business? Cut advertising, travel, training, marketing, and discretionary expense line items? Cut purchasing? Ouch! The pipeline starts to dry up and the anxiety level goes through the roof. Many people think since there’s nothing they can do, they should just do nothing. But “nothing” is futile thinking. When the economy is slowing down, the pace of your decision-making must speed up. Here are nine “Killer Steps” to increase sales in an economic downturn, retain your loyal customers, and attract new business without increasing your cost of sales. These steps are important in any economy—in fact, if we’d been using these sales tools all along, we might be in a better position now. Is your business recession-proof? You will learn: Become the “go-to” expert in your field Don’t cut your price—get in and get started Get rid of “sacred cows” and find more time in your week Love your current clients—don’t let your lifeline fray Prioritize high-payoff activities and ditch the rest