Making a Value Proposition Pivot in the “New Normal”

Presented by

Lisa Dennis, The Buyer-Focused Value Propositions Expert

About this talk

The economy is a roller coaster and the virus is changing both our work and personal environments.  How do you market and sell when everything is in crisis?  This may be the “new normal” for some time, so we all need  to make a pivot with our product, service and solutions offerings in two ways:  1. What is the offering strategy that will help my customers and prospects?  2. How do I tailor my marketing and sales message to be more relevant during this time?  Join Lisa Dennis, the Value Proposition Expert, to discuss your next steps and the tips you need to make the pivot. You will learn:  1. How to adjust your offering by developing a pivot strategy 2. Identifying the right language that will ensure and engage your buyers 3. Standing out in a sea of “Covid-19” messaging 4. Making sure the value proposition pivot makes sense with your brand 5.Next steps to get started and how to launch your pivot
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