Create Standout Proposals that Win in Professional Services

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Presented by

Amy Franko, The Strategic Sales Expert

About this talk

The vast majority of proposals aren’t effective at winning new business, especially in highly competitive situations. Why? The most common reason is that proposals tend to focus inwardly on your firm and its capabilities, instead of outwardly on the client and their business. In this talk, Amy Franko will offer new ways to think about your proposal strategy and design. She’ll share best practices that have helped her to win hundreds of proposals in both her enterprise sales career and as an entrepreneur. You’ll walk away with concrete ways to improve your next proposal or RFP response. You will learn: 1.Three “Do’s and Don’ts” of a standout proposal 2.A simple framework for shaping your proposal 3.Two strategies to improve your win rate when delivering your proposal

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