How To 5X Your Average Channel Deal

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Presented by

Marcus Cauchi, The Channel Hypergrowth Expert w/special guest, Lisa Magnuson

About this talk

How can you help your channel partners 5x their average deal size when selling your products? How do you identify the intersection between what the customer wants/needs and your combined strengths as a partnership? How do you accelerate and grow company sales exponentially by working with diverse, distributed sales teams to maximize your revenue potential, solving bigger, more strategically valuable problems for your clients. We’ll explore what works, what doesn’t, why not and how the channel management function is at the heart of effective 5x enterprise selling. We’ll discuss the central role leadership the vendor plays in enabling or structuring success. We will discuss: • Strategy • Structure • Systems • Skills • Team selling and composition • Individual roles & contribution • Accelerating partnerships, JVs & alliances

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