Revenue Assessment is Mandatory: 7 Steps Do it Right

Presented by

Christopher Ryan, The B2B Revenue Growth Expert

About this talk

If your goal is to have a better 2nd half 2020 and beyond – despite pandemics or any other challenges - you need to start with a frank assessment of what is and isn’t working with your revenue programs. In this eye-opening webinar, lead-to-revenue and B2B marketing expert Chris Ryan will share exactly what you need to do to analyze your sales and marketing for strengths and weaknesses and use this data to grow faster and more predictably. You will learn to assess three key areas: 1. Your go-to-market model (how you find, nurture, close and deliver business). 2. Your distribution, product, pricing and innovation strategies. 3. The organization and deployment of your sales & marketing assets (people, processes and technology). Distilling more than 30 years of experience working with dozens of leading companies, Chris will provide the information to implement your assessment in a way that is accurate, effective and usable. To make the process even more valuable, you will see examples of companies that have used the assessment process to align sales and marketing departments, reduce sales cycles, improve close ratios and routinely meet revenue targets. You will learn: •How to uncover hidden weakness in your marketing and sales strategy. •How to find and stop areas of revenue leakage. •Methods to Increase the positive factors that boost revenue, profit and company valuation. •When to use outside experts to bring a fresh perspective.

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