Improve Your Win Rates: Closing Approaches for Professional Services

Presented by

Amy Franko, The Strategic Sales Expert

About this talk

Developing your skills with closing keeps opportunities from getting stuck in your pipeline, and it maximizes your efforts for long-term client growth. Sellers and business developers often treat closing as a linear action, and it only becomes part of the strategy after a big RFP presentation has taken place, or the proposal is presented. Closing business isn’t a final step in the sales process. In many ways it’s the start. The start of the client experience. The start of long-term value being created together. In this talk, Amy Franko will offer fresh ideas on your mindset and approaches with closing business. She’ll share strategies that have helped her to earn new business, and translate those wins into long-term clients. You will learn: 1.    A fresh way to think about your approach to closing business 2.    How to strategize throughout your sales process 3.    Practical ways to improve your win rates and build long-term clients

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