Update Your Email Prospecting Strategy for Uncertain Times

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Presented by

Kendra Lee, The SMB Lead Generation Expert & guest, Colleen Casey

About this talk

Email prospecting has become more important than ever but all the rules have changed with so many people working remotely. At the same time email as a lead generation strategy is getting more difficult. Whether you’re in sales or marketing, it’s frustrating – and a bit scary. All the email prospecting rules have changed. Remember the rule to put the call to action right at the top? Not any longer. How about the rule to forget what your second grade teacher taught you? Now you have to remember it! Prospect-attraction authority, Kendra Lee and Associate Marketing Consultant, Colleen Casey will share what’s changed and guide you through how to write prospecting emails that get read AND get replies. They’ll share tips for both sales and marketing lead generation strategies. All participants will receive our 37-point Email Delete Barrier Checklist for Uncertain Times. Now more than ever, email is the top way to reach with prospects. Here’s your strategy to do it. A pandemic shouldn’t keep you from reaching hot prospects. You will learn: 1. What to say in your first paragraph 2. How long your emails should be right now 3. What to include in your subject line to increase open rates 4. How to adjust your email signature for uncertain times 5. The best time of day to send an email

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