Sales and marketing are the growth engine of any firm, but they’re famous for operating in silos. Each with its own set of strategies and metrics driving their activities. These efforts often sputter out, like a car engine not firing on all cylinders.
There’s a missing ingredient that truly optimizes your growth. Sales and marketing alignment. When you get alignment right, now you can operate at an accelerated level. You can accelerate your revenue growth and do so with your ideal clients.
Join Amy Franko for this talk with special guest Darrell Amy, international best-selling author of Revenue Growth Engine. They’ll share their top strategies for sales and marketing alignment. Whether you’re a sales professional, marketing professional, or leader, you’ll take away concrete ideas to optimize the revenue growth engine of your firm.
You will learn:
1. The only two levers that matter in accelerating revenue growth
2. The sales and marketing mindsets of the most successful companies (and individuals)
3. Practical ways you can tangibly improve the alignment of sales and marketing