Metaphor: The Ultimate Short Story for Selling

Presented by

Lori Richardson, The Sales Hiring Assessment Expert w/guest Anne Miler

About this talk

Millions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants and even world leaders are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. My guest, Anne Miller, is author of "The Tall Lady with the Iceberg: the Power of Metaphors to Sell, Persuade, & Explain Anything to Anyone" Learn about the great power of the words you choose to grow revenues. You will learn how to craft and use metaphors to · Open minds · Vaporize objections · Close deals more quickly

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