Evolving Perspectives - Ep 7: Content 2.0: The Art of the Possible

Presented by

Tom Pisello, The Evolved Selling Expert and Isabelle Papoulias, The Evolved Marketing Expert

About this talk

BSealed Air’s products and services preserve food, protect products, and ensure the safety of healthcare solutions. Investments in Sealed Air packaging solutions can be substantial, so when it is time to pitch an upgrade or win over a new prospect, sellers must clearly articulate the business value of proposed improvements to skeptical buyers and against competitive alternatives. And this is made that much more difficult in a remote selling world. Check out this interview with Sealed Air’s Chad Hetrick, VP of Sales Operations and Pricing for the Americas, and Kevin White, Director of CRM Sales Process and Technology Enablement, to learn how they leveraged a Content 2.0 strategy to improve their remote value selling effectiveness — with a powerful combination of interactive storytelling presentations, content workspaces, and interactive value calculators. Chad and Kevin will share in detail what they created, the success they’ve achieved since launch, and lessons learned to help inspire and guide your own Content 2.0 journey.

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