Evolving Perspectives - Episode 11 - Content is King and Engagement is Queen

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Presented by

Tom Pisello, The Evolved Selling Expert and Isabelle Papoulias, The Evolved Marketing Expert

About this talk

Content has always been a big priority for marketing leaders. But how do you enable your marketing and sales teams in a modern way to succeed with content in a world where B2B selling is becoming harder than ever? In this interview with Matt Heinz, President of Heinz Marketing, and Latane Conant, CMO of 6Sense, we discuss the state of B2B content today from the perspective of the marketer, the acceleration into digital selling, what it takes to create a new generation of content effectiveness and engagement, and how that impacts the relationship between sales and marketing.

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