Evolving Perspectives - Episode 12

Presented by

Tom Pisello, The Evolved Selling Expert and Isabelle Papoulias, The Evolved Marketing Expert

About this talk

Boring presentations, big decks, and lousy content, oh my. B2B buying has become significantly more digital and remote, yet many sellers still pitch the same old way, and marketers arm sellers with the same old content. There is a significant Engagement Gap between what buyers need and what sales reps and marketers are delivering. What are you doing differently to “ditch the pitch” and elevate your content in order to sell effectively in an ever more challenging environment?? Join Isabelle Papoulias (CMO for sales enablement provider, Mediafly) and Tom Pisello (the ROI Guy, author, Chief Evangelist for Mediafly, and founder of the research and community organization, Evolved Selling Institute) as they interview analysts and “in the know” sales and marketing leaders on how to create the ultimate Content Engagement Experience (CEx) to engage and inspire buyers to action in this ‘new normal’ of remote selling.
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