Creating Moments in Your Customer Journey that Build Pipeline & Win More Deals

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Presented by

Deb Calvert, The People Engagement Expert, with guest Nina Butler

About this talk

Real talk: We now have more automation and selling technologies at our disposal than ever before. Good for sellers, challenging for buyers. It’s no wonder our prospects, customers, and partners are impossible to reach. Audiences are increasingly inundated with options in every category of spend and dialing up the volume on our outreach is only making them opt-out. The customer experience you are delivering to the market is your brand these days. So why are some brands growing and others slowing in this digital transformation? The answer: it’s not a channel problem, it’s an approach problem. So how do you shift your approach to draw prospects to you and spur the action that you need to hit your aggressive pipeline goals? You get personal. With the twisting journeys people take as they interact with your brand, you need to look at each moment – or interaction – you have with them to ensure you are turning every one-to-many encounter into something that is truly personal and one-to-one. Join Nina Butler for this webinar as she breaks down: - The evolution of B2B sales and how to adapt in this digital-first age - How to create Personal Experience moments for your buyers - Where to utilize gifting to create magical moments along the customer journey - Gifting use cases to strengthen relationships Join Deb and her guest Nina Butler, Director of Demand Generation at Alyce, as she breaks down what you need to do to create moments for your customer that will help you build pipeline and win more deals.

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