Why “Account-Based” is Key to Growth in B2B Sales, and What CEOs need to Know

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Presented by

Liz Heiman, The Sales Growth Expert

About this talk

Are your sellers getting stuck with low-level buyers? Do you feel like your team is missing key buyers in their conversations? B2B sales include as many as 13 buyers. Your strategy and communication need to include all of them. Create an Account-based lead generation strategy for sales and marketing alignment and improved sales success. This webinar is for Start-up Founders, SMB C-Suite, and Sales Leaders. - Get to the right buyers earlier in the process? - Close more deals faster by reaching all the key buyers - Improve sales and marketing alignment so marketing can help sales sell more

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