How to Supercharge Sales by Building An Ideal Client Profile (ScaledUp Ep. 1)

Presented by

Lloyd Yip, The Startup Sales Expert

About this talk

An Ideal Client Profile (ICP) is a detailed description of the clients who would benefit most from your product/service. These clients are more likely to buy in to your vision, advocate for you, and ultimately stay a long term profitable client. Knowing your ICP means it’ll be easier to bring in more high value business that STAYS and ADVOCATES for you. As well, because you truly understand your market and their pain points, it is easier for you to improve the product/service in a way which keeps your clients happy. On the flipside, not knowing your ICP would mean: -It’s more difficult to find clients who want to buy -It’s harder to retain clients long-term -You’re more likely to bring on poor-fit clients who drain your resources -It’s confusing as to which marketing channels to use -It’s more challenging to improve the product/service to be in line with your clientele You will learn: 1.How to analyze your existing client base to understand which clients fit your ICP 2.How to also uncover who are the clients who are BAD fits, so you can avoid them 3.How you can maximize your sales and marketing efficiency once you have a fully built ICP 4.How to ultimately leverage your ICP to improve sales and revenue 5.BONUS: How to discover your ICP even if you have very few clients to look back at

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