Whether you're a business development rep, sales manager, or CEO, you need a smart sales strategy for prospecting and lead conversion. Your business growth depends on it.
But there's a part of that sales strategy you might be overlooking. That would be a mistake, as research about customer engagement suggests this could be the most important element in lead nurturing and sales acceleration. It's also an essential ingredient for building trust and getting the human factor into your cold calling.
The missing link is often in the questions asked, the sequencing of questions, and how they're asked. Join Walker McKay, the Selfless Selling Expert, to learn:
-- 5 solid questioning strategies for every B2B seller and business owner
-- How improving your questioning skills also improves your personal brand
-- The questions you should always ask before you shift to pitch or presentations
-- How questions get you "in the door" with prospects, at any stage of their buyer journey
-- What they didn't tell you in sales training about getting to the truth with your buyers