How Storytelling is the Key to a Great Sales Experience

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Presented by

Melissa Madian, The Sales Experience Expert w/guest, Svet Rouskov

About this talk

Every great story has a hero who we want to see live “happily ever after.” If you are a salesperson, the story you tell needs to center on your customer as the hero; yet most salespeople make the story about themselves instead. Join Melissa Madian and special guest, author and screenwriter Svet Rouskov, as they discuss how the concepts of storytelling can be applied to create a memorable sales experience that makes your customer want to buy from you. You will learn: 1. The fundamentals of telling an effective story. 2. Tips and techniques that the pros of storytelling use to make a compelling, engaging story. 3. How to apply these techniques to create a valuable sales experience for your customer.

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