How to Use Video to Build Relationships That Drive Virtual Sales

Presented by

Julie Hansen, The Sales Presentation Expert

About this talk

Relationship selling took a hit last year. While video can bring buyers and sellers together, it can’t create a meaningful relationship. That requires a unique skillset – one which sellers desperately need in order to compete in a virtual or hybrid world. Luckily, actors, reporters and other on-camera pros have unlocked the secret to creating personal relationships with virtual audiences. In this session, actor and sales author Julie Hansen shares the key on-camera techniques from her new book, “Look Me In The Eye: Using Video to Build Relationships with Customers, Partners and Teams” to help you drive virtual sales. In this session you’ll learn: • The 5 essential relationship qualities missing on video – and how to replace them • How to use strategic eye contact to make your customer feel seen and heard • Practical video “cheats” you need to make for your audience’s benefit • How to convey empathy, interest, and emotion effectively on video • How to connect with customers who are not on video

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