5 Ways a Seller can personalize content

Presented by

Lisa Dennis, The Value Proposition & Messaging Expert

About this talk

Every sales situation with a specific account can be different. At the account level, how can salespeople take marketing content closer to prospects & customers in a meaningful way? In this session, you will learn to: • Take product/service/solution content and personalize for a particular industry • Extract and define the key points by title/role for simple customization • Integrate discovery questions to drive the content messaging in a personalized way.

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