The Art & Science of a Buyer Conversation

Presented by

Lisa Dennis, The Value Proposition & Messaging Expert

About this talk

Conducting a real conversation instead of a “pitchy” one requires inserting some strategy into your preparation. A small percentage of us can do this naturally – but the rest of us may need a roadmap to develop a conversation that is memorable and truly buyer-focused. In this session you will learn: • The components of a great conversation • How to map the stream of conversations to the buyer’s journey • Embedding questions that move the conversation forward • The DOs and DON’Ts to refine your conversational style
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