The Art & Science of a Buyer Conversation

Logo
Presented by

Lisa Dennis, The Value Proposition & Messaging Expert

About this talk

Conducting a real conversation instead of a “pitchy” one requires inserting some strategy into your preparation. A small percentage of us can do this naturally – but the rest of us may need a roadmap to develop a conversation that is memorable and truly buyer-focused. In this session you will learn: • The components of a great conversation • How to map the stream of conversations to the buyer’s journey • Embedding questions that move the conversation forward • The DOs and DON’Ts to refine your conversational style

Related topics:

More from this channel

Upcoming talks (4)
On-demand talks (1173)
Subscribers (76484)
New and on-demand content from dozens of global sales authors, speakers, researchers, coaches, trainers & thought leaders. If it's about selling, sales management or sales productivity, this channel is where you'll find it! In 2022 (our sixth year!), we're getting back to our roots: creating free & fabulous content for the global sales community. That's all we aim to do -- helping YOU get information you need to succeed in sales.