Staying “On Message” – 5 Ways Marketing and Sales can Keep from Screwing Up

Presented by

Lisa Dennis, The Value Proposition & Messaging Expert

About this talk

A one-size-fits-all message fits no one. The reality is that there are distinct types of messaging that need to be layered to gain buyer’s interest, engagement, and trust. When do you use a brand message, a product/service message, a buyer-focused message? In this session you will learn how to: Move to Integrated messaging that creates a flow dialogue with a buyer Integrate marketing and sales messaging smoothly Build a messaging hierarchy that everyone can follow – including the buyer

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