Mastering the Message: How Marketing can “Install” Messaging

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Presented by

Lisa Dennis, The Value Proposition & Messaging Expert

About this talk

Giving Sales the right messaging often is not enough. Making sure that they have “mastered” the Message takes more planning, effort, and buy-in. In this session you will learn: • How to conduct the right internal launch for message readiness • What tools are needed with the messaging to achieve mastery • How to “install the message” so that buyers get a consistent message, no matter how they engage with you • Getting sales involved in your external message launch

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