On the Same Page: Integrated Marketing and Sales Messaging Playbook

Logo
Presented by

Lisa Dennis, The Value Proposition & Messaging Expert

About this talk

Is your messaging buried in different playbooks? Or not at all? Making sure that everyone who faces a buyer is using the right message at the right time requires coordination, access to all the messaging and guidance on where and when to use what. In this session you will learn: • Making the case for a single messaging playbook • The necessary components of an actionable and practical messaging playbook • Tips for gathering and integrating each piece of the playbook

Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (1176)
Subscribers (76617)
New and on-demand content from dozens of global sales authors, speakers, researchers, coaches, trainers & thought leaders. If it's about selling, sales management or sales productivity, this channel is where you'll find it! In 2022 (our sixth year!), we're getting back to our roots: creating free & fabulous content for the global sales community. That's all we aim to do -- helping YOU get information you need to succeed in sales.