On the Same Page: Integrated Marketing and Sales Messaging Playbook

Presented by

Lisa Dennis, The Value Proposition & Messaging Expert

About this talk

Is your messaging buried in different playbooks? Or not at all? Making sure that everyone who faces a buyer is using the right message at the right time requires coordination, access to all the messaging and guidance on where and when to use what. In this session you will learn: • Making the case for a single messaging playbook • The necessary components of an actionable and practical messaging playbook • Tips for gathering and integrating each piece of the playbook
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