APIs Are Products Too: Strategic Product Management For APIs

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Presented by

Becki Hyde, Staff Product Manager & Leadership Advisor, VMware Tanzu Labs & Amanda White, Product Manager, VMware Tanzu Labs

About this talk

Application Programming Interfaces (APIs) play a starring role in today’s software—enabling developers to connect applications, data and functionality that expands product capability and delights end-users. Despite the undeniable link between APIs and business strategy, API development is often viewed as a technical implementation detail. But APIs are products too! And APIs benefit from design and product management support, just like any other product. This webinar is for anyone building APIs who wants to take a more strategic approach and learn to apply effective API product management principles. Join us to learn about: - Similarities and differences between product management for APIs vs. products with external end-users - How to approach user feedback, writing user stories and measuring success for API products - Common pitfalls to avoid when building APIs - Effective team composition for API development - Additional resources for product managers working on API products
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